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	<description>Perjalanan yang tak pernah berakhir</description>
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		<title>Case analysis: Coca Cola&#8217;s new vending machine</title>
		<link>http://smarketing08.wordpress.com/2008/09/02/case-analysis-coca-colas-new-vending-machine/</link>
		<comments>http://smarketing08.wordpress.com/2008/09/02/case-analysis-coca-colas-new-vending-machine/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 06:24:24 +0000</pubDate>
		<dc:creator>Deriz</dc:creator>
				<category><![CDATA[Case analysis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Customer value]]></category>
		<category><![CDATA[Price discrimination]]></category>

		<guid isPermaLink="false">http://smarketing08.wordpress.com/?p=26</guid>
		<description><![CDATA[It&#8217;s about Coke&#8217;s new vending machines that are able to automatically change prices according to ambient temperature. How this works: the price of Coke goes up in hot weather where cold drinks are regarded more valuable to satisfy thirst than in cold days. Coca Cola tried to maximize profit from these smart vending machines, after [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smarketing08.wordpress.com&amp;blog=4313973&amp;post=26&amp;subd=smarketing08&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Deriz</media:title>
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		<title>Case analysis: SIA&#8217;s services culture</title>
		<link>http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/</link>
		<comments>http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 07:26:57 +0000</pubDate>
		<dc:creator>Deriz</dc:creator>
				<category><![CDATA[Case analysis]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[8P]]></category>
		<category><![CDATA[Singapore Airlines]]></category>

		<guid isPermaLink="false">http://smarketing08.wordpress.com/?p=17</guid>
		<description><![CDATA[Like automobiles, in the early phase of the airlines industry, airlines were regarded as the provider for basic transportation by means of air. Providing basic transportation was the core product/services of an airline, just as if Ford Motors was with the Model T cars. Thus, airlines industry had been heavily regulated by the IATA, left [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smarketing08.wordpress.com&amp;blog=4313973&amp;post=17&amp;subd=smarketing08&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Deriz</media:title>
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		<title>8P pada services marketing</title>
		<link>http://smarketing08.wordpress.com/2008/08/05/8p-pada-services-marketing/</link>
		<comments>http://smarketing08.wordpress.com/2008/08/05/8p-pada-services-marketing/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 21:30:04 +0000</pubDate>
		<dc:creator>Deriz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[8P]]></category>
		<category><![CDATA[Marketing Mix]]></category>

		<guid isPermaLink="false">http://smarketing08.wordpress.com/?p=14</guid>
		<description><![CDATA[Umumnya kita mengenal ada 4P dalam marketing mix, yakni Product, Price, Place dan Promotion. Namun dalam pemasaran jasa atau services marketing, masih ada 4P yang lain yaitu Process, People, Physical Environment dan Productivity &#38; Quality. Pemasaran jasa memiliki lebih banyak aspek ketimbang produk karena karakteristik keduanya berbeda. Sebelum menjelaskan 4P tambahan dalam pemasaran jasa, kita [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smarketing08.wordpress.com&amp;blog=4313973&amp;post=14&amp;subd=smarketing08&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Deriz</media:title>
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		<title>STP dan 4P</title>
		<link>http://smarketing08.wordpress.com/2008/08/03/stp-dan-4p/</link>
		<comments>http://smarketing08.wordpress.com/2008/08/03/stp-dan-4p/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 15:08:10 +0000</pubDate>
		<dc:creator>Deriz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4P]]></category>
		<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[STP]]></category>

		<guid isPermaLink="false">http://smarketing08.wordpress.com/?p=10</guid>
		<description><![CDATA[STP adalah singkatan dari Segmentation, Targeting dan Positioning sedangkan 4P adalah singkatan dari keempat unsur dalam marketing mix, yakni Product, Price, Place dan Promotion. STP dan 4P akan selalu muncul dalam marketing, apa pun konteksnya. Segmentation: Adalah upaya memetakan atau pasar dengan memilah-milahkan konsumen sesuai persamaan di antara mereka. Pemilahan ini bisa berdasarkan usia, tempat [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smarketing08.wordpress.com&amp;blog=4313973&amp;post=10&amp;subd=smarketing08&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Deriz</media:title>
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		<title>Perbedaan antara sales dan marketing</title>
		<link>http://smarketing08.wordpress.com/2008/07/25/beda-antara-sales-dan-marketing/</link>
		<comments>http://smarketing08.wordpress.com/2008/07/25/beda-antara-sales-dan-marketing/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 07:16:53 +0000</pubDate>
		<dc:creator>Deriz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[4P]]></category>
		<category><![CDATA[STP]]></category>

		<guid isPermaLink="false">http://smarketing08.wordpress.com/?p=5</guid>
		<description><![CDATA[Apa bedanya menjual dan memasarkan? Pengertian kedua istilah itu memang suka rancu. Apalagi perusahaan pada umumnya lebih suka memakai marketing executive ketimbang salesman untuk tenaga penjualannya. Alasannya, &#8216;salesman&#8217; berkonotasi negatif di benak konsumen ketimbang &#8216;marketing executive&#8217; yang kedengarannya lebih mentereng. Padahal peran sales sama pentingnya dengan marketing. Memang keduanya sama-sama &#8216;jualan.&#8217; Perbedaannya, adalah sales benar-benar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smarketing08.wordpress.com&amp;blog=4313973&amp;post=5&amp;subd=smarketing08&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>17</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Deriz</media:title>
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