Amir Daud, Bisnis Indonesia’s the first chief editor once said to me that writing will keep the mind sharp. Writing does not involve putting words into sentences, but most importantly, organizing your thought systematically and logically. The late Mr.Daud –that’s how he would like to be called, by the surname- said writing reflects a person analysis skill.

As for me personally, writing is a way to show existence. I write therefor I exist. If you don’t write it, then it never happened. It has been two years since I left my post as reporter for Bisnis Indonesia. I used to write two to three news a day, and one or two features a month. But know, I use MS PowerPoint and MS Excel a lot more often than MS Word.

That’s the reason I decide to set up my new blog on marketing as digital record of me taking the postgraduate program on strategic marketing at Binus Business School. It has been my second out of four terms I have to go through. I should’ve started blogging earlier though. Well is not that late considering that it is in the second term that marketing knowledge start to pour in my head.

So hopefully I can manage to update the new blog regularly.


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